Is the selection of a personal favorite colour a conscious or unconscious decision? It appears to me, the fact that many people choose the stereotypical gender colors of pink for girls and blue for boys, could possibly be an argument that colour selection is a conscious decision. However what about the people like me that like green, my mum who likes yellow, the people who like red, and the many women who like blue? Is that a conscious decision? Those choices don’t really have anything to do with confirming gender roles.